System Preferences is building progressive fashion brands. We blend creative guidance, strategic planning, and manufacturing expertise to help partners become cultural and commercial fixtures.


Creative: From striking visual campaigns, to day-to-day community management, to 3D and motion graphics.


Technical: From facilitating Italian luxury manufacturing, to web development, to Virtual and Augmented reality experiences.


Strategic: From wholesale and DTC planning, to trend forecasting, to competitive analysis.

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Alfredo Canducci:

Founder of System Preferences, Canducci has over 12 years of experience in the luxury Ready-to-Wear space, having previously served as Executive Director of Strategy and Development at Tomorrow Ltd. Canducci’s vision for System Preferences is to help businesses develop and execute bespoke growth plans and build the communities that will sustain and enrich them.


Extended Community:

We have cultivated a diverse community of practitioners to ensure that we are able to meet the challenges facing your business.Our extended community’s past and current clients include Chanel, Valentino, SSENSE, Lane Crawford, Joyce, Vogue, GQ, the Financial Times, and more.


Contact us to learn about our full range of services and explore how we might work together.

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