We develop brands, special projects and partnerships.


System Preferences is a creative agency which specialises in strategic marketing, special projects, creative and event production for clients in the fashion, design, and cultural/event industries.


We create and define:
Brand Strategy, DNA & Identity Development, Storytelling


We bring stories to life:
Visual Direction & Design, Digital, 3D & AI Generative Design, Content Creation


We develop collaborations:
Relationship Management, Product and Capsule Development


We bring together like-minded people:
Experiences Design, Pop Ups & Activations

Selected Clients


Alfredo Canducci:

Founder of System Preferences, Canducci has over 12 years of experience in the luxury Ready-to-Wear space, having previously served as Executive Director of Strategy and Development at Tomorrow Ltd. Canducci’s vision for System Preferences is to help businesses develop and execute bespoke growth plans and build the communities that will sustain and enrich them.


Extended Community:

We have cultivated a diverse community of practitioners to ensure that we are able to meet the challenges facing your business.Our extended community’s past and current clients include Chanel, Valentino, SSENSE, Lane Crawford, Joyce, Vogue, GQ, the Financial Times, and more.


Contact us to learn about our full range of services and explore how we might work together.

Work with Us+

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