As a long-standing muse and collector of the brand, Bella Hadid transitioned from the face of the house to a co-creative collaborator, debuting a 35-piece capsule that draws directly from her personal Miss Sixty archive. The collection serves as an autobiographical exploration of Y2K nostalgia, reimagining late-90s silhouettes through a contemporary, high-fashion lens.

Our team delivered a comprehensive production solution to bring this creative union to life during Milan Fashion Week. We oversaw the full customization of the brand’s flagship store, transforming the retail environment into an immersive physical extension of the collection’s Y2K-inspired aesthetic. Beyond the physical build, we provided critical support on guest list integration and complex event logistics, ensuring a seamless experience for a high-profile international audience.