For Maserati’s historic first appearance at Salone del Mobile 2026, we led a first-of-its-kind collaboration from the initial concept through to final production. We commissioned an exclusive lounge inside the fair that translated the brand's aesthetic into a physical space, featuring an interior curated with Giorgetti furniture and a bespoke auditory experience by Sonus faber.

The project extended beyond the fairgrounds with a city-wide activation, where we managed a dedicated fleet of Maserati vehicles to host and transport high-profile KOLs across Milan during the opening days. From the immersive lounge design to the complex VIP logistics, we ensured Maserati’s debut was a seamless fusion of automotive excellence and the world of high design.